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GORGES, Inc. launches Photo-intense Drupal e-Commerce Site

Published 05/14-2014

Cortland Line

Cortland Line is an old line fishing line manufacturer in Cortland, New York that is undergoing a whole new line of marketing and sales. GORGES, Inc. launched an extensive new website, www.cortlandline.com. It is a Drupal e-Commerce website that links shoppers to either the online purchasing system or to a system for finding a local dealer.

Implied here is the need to not just list local dealers, but to list only the local dealers that carry the particular product the shopper clicked on. This inventory-checking function is only one of several complications that make the website special. Custom database software was developed as a “line finder” to speed the shopper through selection.

By using advanced responsive design methods, this site works fine on mobile devices.

But then, what makes www.cortlandline.com really special is the way in which all the complexity is entirely out of sight behind the spectacular fishing photographs. I like this one.

Author

Don Ellis Director of Technical Planning
Don Ellis

Director of Technical Planning

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