Cortland Line is an old line fishing line manufacturer in Cortland, New York that is undergoing a whole new line of marketing and sales. GORGES launched this extensive new website, www.cortlandline.com. It is a Drupal e-Commerce website that links shoppers to either the online purchasing system or to a system for finding a local dealer.
Implied here is the need to not just list local dealers, but to list only the local dealers that carry the particular product the shopper clicked on. This inventory-checking function is only one of several complications that make the website special. Custom database software was developed as a “line finder” to speed the shopper through selection.
Randy Brown, CEO, Cortland Line