GORGES web development and internet solutions
Search Engine Optimization (SEO) Methodology
Below are some of the best practices that we have learned over time to help promote your site on the search engines.
Competitive Analysis
- keyword research
- link research
Planning/Strategy
- identify target keywords for various landing pages
- identify long tail keyword phrases
- identify conversion opportunities
- develop a link building strategy
- develop analytics to measuring return (segmented reports, conversion tracking, etc)
Site/On-Page Optimizations
- custom crafted titles and description tags
- XHTML/CSS structure
- sitemap.xml
- configure restricted areas (robots.txt, nofollow)
- prevent SEO spam (canonical URLs, reduce infinite spaces)
Organic SEO
- AdWords campaigns
- directory listings
- link building
- domain name purchases/blogging
Reporting/Analytics
- Google webmaster tools
- Google analytics
- impression/click through reports
Ad Server Integration
- plan ad inventory
- identify targeted advertising channels (url, keywords)
- configure ad networks (Google Adsense, OpenX, etc)
- impression/click through reports
BENEFITS
The benefits to using a structured and planned approach to Web Marketing are many:
- Increase the visibility and popularity of your website.
- Focus and optimize the individual pages of your website toward your target keywords.
- Identify website goals and create targeted conversion pathways.
- Provide you with measurable data about your website's performance with your target audience.
- Increase revenue through targeted and verifiable marketing strategies.
The GORGES team understands the various techniques that are required to ensure that the search engines point the right visitors to your site.