Web Marketing Actions

Here are some of the techniques and best practices that we have learned over time to help promote your site on the search engines.

We first perform a competitive analysis, and then develop a strategy for your website including defining keywords, phrases, and analytical tools to gauge the effectiveness of our Web Marketing efforts.

Then our designers and developers will help you implement the plan within your website, including both web page content changes and possible restructuring of the site.

Pay per click and social media campaigns drive traffic steadily to your site.

Competitive Analysis

• keyword research
• link research

Planning/Strategy

• identify target keywords for various landing pages
• identify long tail keyword phrases
• identify conversion opportunities
• develop a link building strategy
• develop analytics to measuring return (segmented reports, conversion tracking, etc)

On-Page Optimizations

• custom crafted titles and description tags
• XHTML/CSS structure
• sitemaps (sitemap.xml, for search engines and visitors)
• configure restricted areas (robots.txt, nofollow)
• intra-page linking using keywords

Organic Web Marketing

• AdWords campaigns
• directory listings
• link building
• domain name purchases
• blogging / social media
• landing pages

Pay Per Click

• Establish objectives and budget
• Create 6 initial ads with Google Adwords, Bing, Facebook, LinkedIn, etc.
• Bi-monthly report and optimization of ads and keywords

Reporting/Analytics

• Google webmaster tools
• Google analytics
• impression/click through reports

Ad Server Integration

• plan ad inventory
• identify targeted advertising channels (url, keywords)
• configure ad networks (Google Adsense, OpenX, etc)
• impression/click through reports

Social Media

• Facebook
• Twitter
• Blogs
• LinkedIn

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