Web Marketing Services

Website Audit

We will perform a detailed analysis of your website, which will give direction for improvements on your site as well as analyze what your competition is doing. The resulting report will be actionable and serve as a baseline upon which to compare the value of improvements to the site and web marketing strategy.

Evaluate all the elements known to influence your website's popularity in the search engines.
- Keyword analysis
  1. What keywords did visitors use to find your site?
  2. What are the most popular keywords visitors use to find products or services like yours?
  3. Is your website utilizing the right keywords properly, in the right places and density?
- Link popularity
  
  We determine what websites have links to your site, and the relevance and authority of those links.
- Home page readiness
  
  How effectively do the important search engines find, crawl and list your home page?
Copy writing and content review

We will review your home page and suggest improvements to copy, layout, and actions to decrease bounce rate, increase your conversions rate, and make a stronger connection with visitors.
Competitive Analysis
We will analyze what meta data (keywords and descriptions) and on-page techniques your three top competitors, or similar-industry sites, are using to improve their search engine position in order to see what it will take to reach your planned position in search engine returns.

Next Steps

Once we have three reports, we will detail the action that is needed in working report format. We will review the report with you in one meeting at our office or online-by-phone. Together, we will select a blend of the services below and finish the Audit by making assignments in an Action Plan.

Website Optimization

Website Optimization is the process of designing and programming your web pages and content to rank high in the search engines. If you're serious about your business attracting organic (natural/free) traffic, optimizing your web pages is the first item to address.

Below is a list of items we examine and improve on during the web page optimization process:

Basic keyword research
Title Tag Optimization
Robots.txt Optimization
URL optimization with 301 permanent redirects
Image & hyperlink optimization
Google Sitemap creation and submission via Google Webmaster tools
Google Analytics setup if not already in place

Note: the deliverable for this fee is a recommended list of changes to your site, delivered to you or your web developers. If we are already in the process of programming your site, then we can make the changes. If we are not your site programmers, additional charges may be required to program the changes.

Additional web page optimization services beyond the list above are quoted on a per project basis. GORGES can assist with additional content editing and SEO writing. Other factors that could increase the price include the size of the website, how competitive the keywords are that are being targeted, and how your site is maintained and updated. Optimization may require creating additional pages on the site in order to target a larger number of key phrases. This work can be completed by our development team or your own developers.

Conversion Optimization

A conversion happens when a visitor to your website takes an action, like purchasing a product, subscribing to a membership or downloading a document etc. We will design your website and home page layouts and content in order to optimize conversion rates and lower the bounce rate (rate at which visitors leave the home page without visiting any additional pages).

This may include:

Restructuring the page structure
Updating content
Developing a call to action
Highlighting your Unique Selling Proposition
Landing page development
New domain names that use keywords to direct traffic to specific pages

The Google analytics tool is very helpful to this process, as we can view what pages a potential customer arrives at, and browses before leaving or making a purchase decision.

Pay Per Click Advertising Management

GORGES has expertise in all aspects of Web Marketing, including paid search engine marketing or Pay Per Click advertising. Pay Per Click (PPC) advertising is a great way to test what keywords people are specifically targeting in your market area in addition to generating immediate, relevant, interested traffic.

We will set up your PPC ad campaign including creating an initial six ads, targeting the appropriate keywords with Google Ad words or other venues including Bing, Facebook or LinkedIn etc. This includes bi-monthly reports and recommendations and re-working of ads and keywords to optimize the campaign for conversions.

Video Marketing

We will optimize and syndicate your videos to YouTube and multiple other video sharing sites. Once videos have been syndicated, links will be developed to the videos. Video capture and editing services are available.

Email Marketing

We will set up and maintain a well designed newsletter or email marketing campaign in which we assist in creating newsletters and promotional offers and sending them out to your opt-in email list. Our services include assistance in building your email list.

Please note that the Pricing above is a guideline. We will work with you to determine the appropriate package of services that will maximize the potential impact on your business.

Our most favorable pricing, listed above, is offered when all services are located on a GORGES maintained server. Costs increase when working with 3rd party servers.

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